Better Collective and Sport1 reach agreement for a new online betting forum

Better Collective has signed a new long-term contract with Sport1 for the latter’s new online sports betting division.

Under the Sport1 Medien Group banner, Magic Sports Media GmbHb and Sport1 have partnered with Better Collective for the new agreement – ​​which aims to provide both subsidiaries with data, statistics and content for the new sports betting page on SPORT1. of.

The deal will go into effect in August 2022, with wettbasis.com – a Better Collective label – co-branding the partnership.

Announcing the new deal, Better Collective CEO Jesper Søgaard said confidently: “Sport1 is a popular sports platform in Germany and a well-known brand to most Germans. We can’t wait to get started, and I know my colleagues at Wettbasis.com are working hard to be ready with engaging and engaging content for the Bundesliga season; and in good time for the FIFA World Cup taking place in November.

While Dr. Matthias Kirschenhofer, Member of the Board of Directors of Sport1 Medien AG and Managing Director of Sport1 GmbH and Magic Sports Media GmbH, said after the announcement of the agreement: “We are delighted to partner with Better Collective as the leading international sports betting media group for a whole new approach to sports betting collaboration!

“Together, we are tapping into a rapidly growing and economically attractive market. With our new offering and Better Collective’s innovative tools, we will provide sports betting fans with engaging content on our digital platform to increase their betting success rate.”


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