Pending publication of the government white paper, we continue to take action within our own business to improve customer protection where the data suggests it can make a real difference.
To this end, we deploy our “Triple Step Affordability” which uses technology and algorithms to monitor and evaluate individual behaviors to ensure that customers do not spend more time or money on our products than they can’t afford it.
On top of that, we’re introducing a monthly spending limit of £500 for customers under 25, and are considering whether changes to some of our products can improve customer protection, including a wagering limit. £10 for online slots.
While I’m proud of the work we do and our multi-million pound investment in safer gaming initiatives, there’s always more to do.
This is where the government’s review of gambling laws comes in. If regulation unduly affects recreational bettors, like the millions having fun this weekend, it will represent a step backwards for those of us who want to see balanced, fair and proportionate regulation.
However, if the white paper stays true to its stated goal of improving protections in a dramatically changing digital world, I am confident it will create a level playing field for operators, raising standards and setting a benchmark for the industry. world.
After all, as a lifelong horse racing fan, the Grand National is a must-attend event for me; and, for what it’s worth, my £2.50 will support a second straight win for Rachael Blackmore and Minella Times.
But when I place that bet, I won’t just be thinking about who crosses the line first. Instead, I hope the millions of people who do the same can enjoy it for years to come.
Conor Grant is Managing Director of Flutter UK & Ireland