Herman Moore Becomes Brand Ambassador for Eagle Casino & Sports Online Betting App

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Herman Moore will be promoting Troy’s Eagle Casino & Sports’ new Online Casino & Sports Book app. // Courtesy of Eagle Casino & Sports

Detroit Lions legend Herman Moore has been announced as the new Eagle Casino & Sports Brand Ambassador in Troy for the coming year to promote the company’s new Online Casino & Sports Book app in the state of Michigan .

“I’m thrilled to be a representative of this brand and for it to also be a relationship that trusts my brand,” says Moore. “I love that they asked me to be involved on the creative side and also have a voice in how I would be represented and included in the process. It’s a mutually beneficial relationship that comes with a lot of history and trust.

As part of the deal, Moore will appear in Detroit Lions-themed television commercials throughout the 2022-23 NFL season and make appearances at Ford Field and Soaring Eagle Casino.

TV commercials were filmed at Ford Field and feature Moore on the football field wearing an all-black suit, promoting the new online casino and sports book app “Made in Michigan, Made for Michigan.” .

“It was important to me to represent not only the player that I was with the Lions, but also the businessman that I have been for the past 20 years,” said Moore, founder and CEO of Team 84. “For this to be embraced by the Soaring Eagle team says a lot about our relationship, which has been going on for a decade.

In addition to the commercials, Moore will make appearances on select watch parties at Soaring Eagle Casino in the Ascend Sports Book during Detroit Lions and Super Bowl LVVII away games on February 12, 2023.

“Eagle Casino & Sports is delighted and proud to have our friend and partner Herman Moore as our spokesperson,” said Melinda Coffin, CEO of Soaring Eagle Properties. “We can’t think of a better fit for our ‘Made in Michigan, Made for Michigan’ online casino and sports book. “We look forward to what the future holds for Eagle Casino & Sports and Herman Moore .”

Moore has brought together a family of businesses operating as a full line of services, which includes manufacturing, e-commerce, employee incentives, recruiting, marketing and branding, and business intelligence platforms. .

He spent 11 seasons with the Detroit Lions, from 1991 to 2001, and one with the New York Giants in 2002. He was selected 10th overall by the Lions in the first round of the 1991 NFL Draft.

Eagle Casino & Sports ads will air across the state of Michigan during the 2022-23 NFL season. Michigan residents can download the app by visiting playeagle.com.

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