Instagram is internally testing a new tipping feature for creators

Meta-owned photo and video sharing platform Instagram is internally testing a new tipping feature for creators on the platform, according to reports. The test feature called “Gifts” would allow creators to earn money through Reels, reports TechCrunch.

“This feature is an internal prototype and not an external test,” a company spokesperson said in an email to the website. The feature was first spotted by app researcher Alessandro Paluzzi in July, when Instagram was developing the feature under the name “content appreciation”.

According to screenshots posted by Paluzzi, the feature would allow creators to toggle an option that will allow their fans to send them “gifts”. Creators could also check if they’re eligible for the feature under a new Gifts tab in their settings. .

The screenshots also suggest that users could send gifts via a button displayed at the bottom of the reels. In 2020, Instagram launched Badges, a feature that allows users to show their support for creators during a live video. Badges can cost $0.99, $1.99, or $4.99.

When users buy a badge during a live video, a heart icon appears next to your name in the comments, the report says.


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