Legal mobile sports betting apps have finally made their way to Arkansas after several years of bipartisan negotiations. The state has prioritized a slow and steady launch, which has worked in its favor so far.
The road to mobile betting
Arkansas’ retail sportsbook opened its doors to the public in July 2019, giving the state a huge head start in the race to develop a full-fledged gaming infrastructure.
Still, pro-betting lawmakers have struggled to convince their colleagues to take the next step. Another three years passed before the state legislature legalized Arkansas online sports betting options.
Arkansas is still incredibly early in its sports betting race. But, despite being one of the smallest legal sports betting states, Arkansas’ unique revenue framework has put national operators in the national spotlight.
When drafting state mobile sports betting legislation, lawmakers detailed specific measures to protect and prioritize local casinos.
National focus on revenue sharing
Where in other states revenue negotiations are settled privately between casinos and national sports betting conglomerates, Arkansas has already pre-determined revenue sharing at all levels.
As it stands, participating casinos will retain 51% of all sports betting revenue in the state. Arkansas will collect 13% of that revenue until a given bookie breaks the $150 million mark. Then, tax collection is increased to 20%.
State law leaves actual online sportsbooks about 29-36% of total betting revenue. But, corporate grievances aside, most state residents seem happy with the deal.
Launch underway from Arkansas
Currently, there are two national online sportsbooks available in Arkansas. The first belongs to Southland Casino Racing. Having only launched in May, the site has several restrictions and is available exclusively through the desktop.
Nonetheless, Southland has been met with positive feedback from local punters. Additionally, the company has had no commitment issues, especially after opening on the heels of the Stanley Cup and NBA Finals betting season.
Glen White, spokesperson for Delaware North, told reporters the launch was an overall success. He says,
“We are very pleased with the performance of our Arkansas Betly sports betting offerings so far… With only a few months under our belt, we are seeing positive growth – growth that is sustainable and does not inflate the market with promotions and loss-making bonuses that often come with out-of-state national brands.
Southland is still tweaking the details of mobile capabilities. The company still needs to iron out bank verification and identity issues before it can move forward.
The deal with diversity
Unfortunately for Southland, its reign in the digital sports betting market did not last very long.
Saracen Casino Resort launched its mobile betting app in May. Meanwhile, a team at Oaklawn Racing Casino Resort is actively working on developing mobile gaming options.
Even so, three sports betting operators can hardly be considered a variety. And that shouldn’t change. Major operators like DraftKings and FanDuel were spooked by Arkansas when lawmakers passed the revenue-sharing deal.
Nonetheless, Arkansas customers can access a wide range of safe and legal online betting sites when betting overseas.
At SBL, you will find all the information you need to get started.
Source: Sports Grip