Paris Saint-Germain has signed an exclusive three-year regional partnership agreement with www.Playbetr.com, one of Latin America’s leading online betting providers. The Parisian club is today one of the most popular clubs in Latin America, especially in Brazil, which is the country of origin of many of its former and current players. Playbetr will thus benefit from the ever increasing popularity of one of the most influential sports clubs in the world in Latin America and will obtain exclusive marketing rights for its users.
As part of the deal, Playbetr will benefit from the installation of Digital Overlay® technology at Parc des Princes, which will target Latin American audiences. This innovative system, the first of its kind in France, geolocates the advertisements broadcast on LED screens around the field by adapting the messages to the broadcaster’s audience.
Playbetr will also benefit from VIP seats for home games at the Parc des Princes, welcome sessions for club legends, signed shirts and memorabilia, private events at the Parc des Princes, as well as ‘l’ experiences. money can’t buy ”for Playbetr customers, customers and employees. Additionally, Playbetr will have access to Paris Saint-Germain digital platforms, including match day posts to promote special offers. The betting platform will also offer its customers improved odds for Paris Saint-Germain matches and will collaborate on special promotions developed in association with the club.
“We are delighted to welcome Playbetr to the Paris Saint-Germain family, as the club’s first official betting partner in Latin America,” said Marc Armstrong, director of partnerships for Paris Saint-Germain. “We believe that Playbetr will be an ideal partner for the club, and together we will be able to reach and engage more with our rapidly growing fan base in Latin America. The unique appeal of Paris Saint-Germain and of its players in the region makes the club the ideal platform for Playbetr to develop its brand.
Marvin Jones, Marketing Director of Playbetr, also commented:
“We are proud to announce our partnership with the most elite and exciting football club in the world. In football, as in betting, performance is everything. Paris Saint-Germain have built a solid reputation for excellence on and off the pitch, and we look forward to further expanding the brand’s influence around the world.
About Paris Saint-Germain
Paris Saint-Germain football club was established in 1970 and celebrated its 50e anniversary in 2020. Since QSI’s purchase of the club in 2011, it has grown into one of the world’s top football clubs and global sports brands. The club have won 27 trophies in just ten years, for a total of 43 in their history, making them the most successful football club in France. Paris Saint-Germain have attracted many great players including Ronaldinho, Beckham, Ibrahimovic, and currently Neymar Jr and Mbappé, both ranked among the top four players in the world. The international popularity of the club continues to grow. It is now one of the most followed clubs in the world, growing from zero to a community of over 100 million social media followers in just ten years. This pioneering sports club – which includes men’s football, women’s football, handball and judo teams – was one of the first sports clubs to embark on eSports in 2016. Giving back to the community is fundamental to the club, which considerably increased the capacity of its Foundation to develop large-scale programs for disadvantaged young people.
Playbetr is a leading licensed cryptocurrency specializing in sports betting and casinos offering the best in online entertainment. Playbetr offers over 50,000 pre-matches and 30,000 live selections each month, as well as over 1,500 casino games from over 30 providers. The Playbetr community is the fastest growing online gaming community, with tournaments, jackpots, rake races, bonuses and the best promotions. Enjoy www.Playbetr.com today!
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