Postmedia partners with Covers.com for premium gaming coverage

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Even though April is a great month to be a sports fan, it’s about to be even stronger for those who like to supplement their viewing pleasure with a bet or two.

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With single-game sports betting open in Ontario from Monday, the opportunity to mix fandom with handicap insight has never been better.

With that in mind, a Postmedia partnership with sports betting website covers.com seems like a winning mix for both casual and serious sports bettors. The deal promises the usual insight from Postmedia editors tracking trends, news and action from all major sports while adding expert analysis and statistical information from cover editors and handicappers. The result will create one of the strongest one-stop shops in the country for sports bettors, a massive growth area among fans.

Postmedia Executive Vice President Mary Anne Lavallee says she is confident that the Covers partnership will provide audiences with in-depth insights as they explore this new realm of sports entertainment.

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An industry leader based in Halifax, Nova Scotia, Covers has a strong reach of 20 million users per year and has earned a reputation as a responsible industry leader in betting information. sportsmen.

Through this partnership, readers will have access to expanded betting content available across all of Postmedia’s news brands and platforms. The timing is perfect given the launch of iGambling on April 4 as Ontario’s legalized betting market is being tagged.

Additionally, Postmedia’s new sportsbook, Don Brennan’s Closing Lines, launched this week. Brennan will examine the growing gaming world from every angle, speak to insiders and identify trends to inform readers of the style and spirit for which he has long been known. Postmedia readers have come to expect in-depth, industry-leading sports coverage and will now have access to the same in sports betting.

And yes, the timing couldn’t be better for bettors with the Major League Baseball season starting on April 8, the NBA and NHL playoffs approaching and The Masters golf tournament looming. also.

“We are thrilled to partner with Postmedia and excited to work together to bridge the gap between traditional media and sports betting in Canada,” said Andrew Garven, Chief Marketing Officer at Covers.

— Postmedia network


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