Sport can be a shining light even in the darkest of times. The Covid-19 pandemic has cast a veil of gloom over the world even as people make determined efforts to defeat the virus. The resumption of football sporting events has been a welcome sight in times of Covid-19 disruption. Football has indeed enabled Europe to escape the boredom caused by the pandemic. Cricket for India is without a doubt the greatest of sporting extravagance. Now that England’s wonderful and bizarre summer of cricketing is drawing to a close, it’s India and the Indian Premier League’s turn to put on a sporting spectacle like no other. The 2020 IPL will be nothing like previous seasons. It will be very different. The IPL is not only the sporting event for budding talents to shine on the big stage accompanied by cricket dramas, but also a catapult opportunity for the Indian online betting and real money gaming industry. – which has already seen an unprecedented increase during the lockdown. Although betting in India is illegal, there is no law prohibiting “online” betting, a major factor behind the industry’s current value, estimated at over $ 30 billion. And it should continue to grow fat, given that a large number of people are invested in sport in India, in addition to those who invest in this market. Japneet Singh Sethi, an industry veteran and renowned marketer with nearly a decade of experience, strongly believes that the online betting industry, once regulated in the country, can have a substantial impact. on the Indian economy. “We are already witnessing a digital revolution in India. With more than half of the population now having access to the Internet, largely thanks to the efforts of the Indian government, online games are entering people’s minds and reaching households like never before, ”said Sethi. Sethi is convinced that a regulated market will help boost employment in the country. “It’s not just an industry that just helps people make money. This will create jobs and become a source of additional income for the government and the people to help the economy continue to boom. The potential is simply unprecedented, ”noted Sethi. Sethi hopes that the government of the day and the leadership are able to make bold decisions. “The current regime has proven time and time again that it is not afraid to take part in a revolutionary course of action. The regulation of the online betting industry would be quite simply revolutionary and innovative. I am sure that as soon as possible the government will tap into this market and make full use of it, ”Sethi said confidently. Sethi himself is currently part of this revolution, having partnered with “Parimatch International” as “Marketing Lead”, helping them in international markets. It will also be at the forefront of their next project in India: Parimatch News.
Disclaimer: The views, suggestions and opinions expressed herein are the sole responsibility of the experts. No Forbes India journalist participated in the writing and production of this article.
Click here to see Forbes India’s full coverage of the Covid-19 situation and its impact on life, business and economy