New York-listed Sportradar has reached an agreement to deploy its internet betting terminal solution with Norwegian state-owned gaming operator Norsk Tipping.
Sportradar will install its internet-based Self-Service Betting Terminal (SSBT) software in 245 outlets across Norway, giving bettors a similar user experience and functionality to Norsk Tipping’s online sports betting offering , which is also powered by Sportradar’s sports betting technology.
Sportradar’s solution integrates the company’s catalog of betting and gaming products, including odds, statistics, betting entertainment widgets, audio-visual live streaming, virtual betting, marketing advertising and services. Sportradar managed trading, fully integrated with the Sportradar Sportsbook platform.
“Using our sports betting solution to power the Norsk Tipping retail network is the latest in a series of ongoing enhancements that enhance their sports betting offering and optimize their business operations,” said Jacob Lopez Curciel. , Managing Director of Sportradar, Managed Platform Services. “The wide range of services provided by Sportradar underpins what has proven to be a highly collaborative relationship that has yielded excellent results for our partner.”
Hans Erland Ringsvold, Head of Gaming Operations at Norsk Tipping, added: “As the industry undergoes a significant digital transformation, retail continues to be an important channel for our business, as it has been throughout throughout our history.
“Through our partnership with Sportradar, we have implemented a mobile-first and online distribution strategy while maintaining a retail presence. This approach allows us to cater to a digitally optimized sports betting offer, also made available to our largest and most important retailers. This retail launch marks the start of a next-generation sports retail solution and we are very keen to hear how this is being received by customers.