Sports Gambling Guides Rivals Billion Dollar Advertisers
NEW YORK, June 2, 2022 /PRNewswire/ — The sports betting industry attracts money – A LOT OF MONEY. TV commercials for gambling in the lead $725 million in 2021 (Barrons 10/2/2022).
How a start-up, founded by a 24-year-old NYU 2020 grad, maybe competing with million-dollar advertising budgets?
Apparently, by social media marketing to one sports fan at a time, until you rack up 20 million.
SBC Events – America’s largest gambling conference of 2022 – just announced its 2022 marketing “Affiliate” awards. As expected, the finalists included the “Who’s Who” of sports marketing companies with their market capitalizations of one billion dollars.
“I know that I am a small player in competition with public companies like Better Collective’s $8.2 billion market cap, and Catena Media 3.1 billion in market cap,” says Troy-PaulPresident of start-ups, Sports betting guides. “So, me and a small team of a dozen college students with laptops, started signing small sports content creators, each followed by thousands of sports enthusiasts. 20 million sports fans from a simple click… Pretty cool!”
It seems to work because they have a list of clients including the best sportsbooks DraftKings, FanDueland national sports retailer Fanatics.
Troy-Paul says, “Our sports fans, who average between the ages of 21 and 40, get their sports scores, news and video content almost exclusively from Instagram, Twitter, TikTok, Twitch, YouTube and other social media platforms. is delivered in real time and growing exponentially. Have you seen a youngster watching sports? He’s watching the game and his phone at the same time!”
The “Influencer Marketing Benchmark Report” published last year revealed that influencer marketing has gone from $9.7 billion in 2020 at around $13.8 billion in 2021. Social networks are the future of young sports audiences.
Sports Betting Guides: https://sportsgamblingguides.com/ [email protected]
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SOURCE Sports Betting Guides